The best traffic your company can receive on its website is organic traffic. Visitors coming to your website thanks to the search engines are actively looking for your services and come naturally to you. Having organic traffic takes more time and effort compared to paid campaigns. However, there are several tips to speed up the process.
Here are the three most important factors for increasing organic traffic, in order:
- Create high value content
- Have natural links to your website
- Focus on the SEO On-Page
Create quality content and optimize it
Content is the basis for improving the visibility of your business on the internet. It will have to offer value to readers and convince them that you are experts in what you do. Good content is more likely to be viral and therefore rewarded by the Google search engine in its ranking algorithm. It is however necessary to optimize this content with the keywords used by your persona. To do this you must understand the language of the latter to know how they do their research on search engines and thus adapt your language to theirs.
Top rating seo companies suggest to define a keyword list by thinking about how people search for your products and services. Some tools like Google trends or Google Planner can help you find the most relevant terms in your industry.
Do not repeat keywords too often. You can use keywords 2 to 3 times in your content for short content and 4-6 times for longer. Feel free to use variations (synonyms) of the main keyword so you do not focus on optimization at the expense of relevance.
Always remember that quality content fuels interest and encourages visitors to come back to the site when they need information on the same subject or your industry.